You may have heard the expression, "all politics is local"; however, politics are also personal. In the business of advocacy, the relationships you develop with policymakers are just as valuable as any campaign contribution. The policy process involves a give and take between professionals, community leaders, consumers and policymakers. When these stakeholders share a knowledge base and mutually agreed upon values, manage conflict, create ownership and develop strategies to solve problems, policy change can occur. That is effective advocacy!